One of the biggest bookstores in the country...in the middle of nowhere

I've written about this used bookstore before and was delighted to find this video:



The bookstore is literally in the middle of nowhere, among corn and soybeans, yet there are one million books.

They do everything wrong from a business perspective:

No website.

No sign at the end of the driveway.

Only open one day per week.

No advertising.

No profit.

Bad location because there is no foot traffic...or any traffic at all. When I first went there Google Maps couldn't give me directions. A bookseller who frequents the store had to give me directions.

Yet in doing everything wrong there's something so right about their business.